Goodliffe Associates - New Jersey HSA and HRA
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Customized New Jersey HSAs and HRAs

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At Goodliffe Associates, located in Scotch Plains, NJ, we specialize in providing hands-on, customized health benefits products including a New Jersey HSA and HRA. When you give your employees a New Jersey HSA (health savings account), they can determine how much they want to spend on their own health care. Our New Jersey HSA will help your employees control their health care costs and save you money.

Although not required by law, we can design an HRA for your company that allows employees to roll over unused funds from year to year.� An HRA (health reimbursement account) is established by employers without any employee contribution. In this way, they can build up savings for future health care expenses.�

We do all the hard work for you. Request a quote today!

We will do all the work for you, when you hire Goodliffe Associates to design and manage your New Jersey HSA. We will not only manage your HSA program, but we will explain the HSA fine print to your employees, handle their training and double check all their paperwork for accuracy. And if you have a problem with a provider in your health savings account, we will handle it for you. We never leave our clients on hold like other consultants.

Whether you're a business owner, a corporate decision maker, human resources manager, or company controller, you know that a good benefits plan is a critical component in attracting and retaining qualified employees. But what you might not know is that a health benefits package with a health savings account plan could also provide special tax incentives for your company. Though we are a small company, we have licensed status with more than 24 insurance companies. We have provided health insurance benefits packages for a broad range of companies representing such industries as: Accounting, Biotechnology, Computer Services, Construction, Consulting, Distribution, Electronics, Engineering, Manufacturing, Retail and Telecommunications.

Get the best group benefits package within your budget

We are very committed to helping our clients fulfill all their insurance and employee benefits needs. We are known for our extensive research to find the best and most reasonably priced group insurance and benefits products on the market. We work very hard for each client including:

  • Exploring alternative funding mechanisms and cash flow options such as premium delays, minimum premium plans and self-insurance.
  • Maintaining rate stability and cost efficiency.
  • Assisting with such everyday needs such as administration, billing and claims.
  • Providing client service representatives to help employees with unresolved claims.

Who is Goodliffe Associates?

Judie Goodliffe, president, has been involved in the group health insurance business since 1979. An award-winning insurance specialist for several years, she was named Vice President of Group Insurance in 1985 at a large brokerage firm, becoming the company's first female officer. Together with her husband and business partner, Don Goodliffe, Judie founded Goodliffe Associates in 1987, bringing her vast group insurance expertise to the couple's own successful venture. Her vast knowledge and thorough, hands-on service have not only expanded the business tremendously, but have resulted in an ongoing stream of referral business and loyal repeat clients.

Upon co-founding Goodliffe Associates, Don put his business sense, organizational skills and interpersonal savvy to work to help grow the company and establish clients. "Goodliffe Associates was truly built one client at a time," notes Don, who credits the firm's success on the personal attention and relationships for which it is widely known. "We have many longstanding clients who have been with us from the beginning, and that's a testament to the quality service and results we provide."


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